about

Pop's
Copy

Pop's Copy is for you if you wanna learn to write better

... without investing in a lifetime of genital-wincing debt, aka a writing degree.

I started Pop's Copy to share what I've learned about words and how to use them to move people.

Move them where, exactly? The bathroom, the bakery, that subsbribe button below? It's a good question.

I'll leave it to your imagination to find the answer. Because #outsourcing.

Like me, posts are fun-size – typically about 300 words, or 169cm in human height.

Unlike me, they're also sharp, focus on one concept at a time and are not to be consumed while operating heavy machinery**.

Topics range from technical writing tips to armchair philosophy on the creative process.

But be warned: I lack both an armchair and a degree in philosophy.

If all that seems swell and you want a new friend to help you master the art^ of manipulation through subtle linguistic trickery.

Stop what you're doing

"All humans and writers should follow his blog" – Christina Wojciechowski, writer @ Writers Mastermind Group

Footnotes
*I'm perpetually distracted, a little rotund (blame lockdown) and may be consumed while operating heavy machinery.
^Let's be hashtag #real. I'll help you "master the art of" nothing. Come on now. What an absurd proposition. How many so-called "masters" of anything even are there? Eighteen, maybe. Nineteen if you include Colonel Sanders. And this is a blog with no barriers to entry. For all I know, you could have the writing ability of a dyslexic trampoline.

about

Pop

Ello, Robert Pop here.

I'm some Aussie bloke who writes copy for a living in Melbourne, Australia.

My copywriting career started about a decade ago, back in law school when a Magistrate scolded my mate for wearing red socks in court.

(Copywriters can wear whatever bloody socks they like. It turns out this illusion of freedom is important to me in a career.)

Anywho.

When I'm not re-writing websites or stuffing my face with pastries, I'm writing fiction and essays for lit mags and journals. It keeps me sane. Well, sane-ish.

Pleasure to meet you (... excuse the lie; I'm trying to build familiarity. You could be a total knobhead for all I know).

I hope you'll stick around (that one's true). We have a metric shit-tonne of ground to cover.

Cheerio,

Pop

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"All humans and writers should follow his blog" – Christina Wojciechowski, writer @ Writers Mastermind Group

Praise be to Pop

"All humans and writers should follow his blog"

- - - - -

Christa Wojciechowski, writer @ Writers Mastermind Group

"... your metaphors had me rolling"

- - - - -

some bloke on my old blog

"Keep writing this genius shit and they'll put you on Ted"

- - - - -

some bloke on my old blog

"I try to write like you (minus the expletives)"

- - - - -

fanmail from a young writer

"Thank you for creating this awesome blog. It is a real treat to read"

- - - - -

Dannie Bolden, fanmail

The copywriting principles of Pop's Copy

Get started here

Clear words
over
clever words

Grammar
DOES
matter

Kill
Your
Darlings

Pop's Copy

Au 33c post

Get some Pop in ya
Rob, phrasing. For Pete's sake.